The psychology of leading people to learn & change? How you can save 30% of time & money on training. If you are in a leadership position & responsible driving a change or training your people on specific skills, this insight is for you. You can save 30% of time & money on training your people without compromising on the desired results. It was in early 1970, almost 100 years after the typewriter & QWERTY keyboard were invented. British Post Office had an enormous task to train their 10,000 postal workers to learn how to type & use a keyboard. Since the Post Office has already invested heavily in machines for speed & accuracy, now the training must be designed optimally without leaving anything to chance. To make it a success they hired the famous psychologist Alan Baddeley to discover & determine the best methods of training their employees. The reason behind choosing Alan was his phenomenal research on working memory known as Baddeley’s m...